Simone van den Broek

Subject of presentation

An increasing number of designers are exploring the ways in which living organisms can be incorporated into design. These new living things have qualities, needs and design opportunities that are different from traditional non-living things. Therefore, people will have different relationships and reasons for using or living with these new living things than they would have with non-living things. To design for the use and integration of these new living things into daily life, it is important to first understand why humans have been living with other living things up till now. In this presentation we will look at why people have been living with other living things and how we can use this information for the creation of new living designs. 

Concise resume

Simone van den Broek completed an MA in Industrial Design at Eindhoven University of Technology, and a BA in Communication & Multimedia Design at Avans University of Applied Sciences. The combination of these two design disciplines ensures that she designs comprehensive and compelling concepts. She combines a scientific basis with a practical approach, shaping concepts from start to finish with the aim of activating certain behaviour.  Her passion is design that makes people think and encourages them to take action. Using design, she informs, amuses and activates her audience. The ultimate goal is to enable people to improve their lives, making it more enjoyable and comfortable. Simone is a researcher within the Situated Art and Design Research Group of Caradt and a teacher at the Communication and Multimedia program at Avans.